data protection
Data protection
1. Data protection at a glance
General information
This information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. You can find detailed information on data protection in this privacy policy.
Data collection on our website
Who is responsible for data collection on this website? The data processing on this website is carried out by the website operator, whose contact details can be found in the imprint of this website.
How do we collect your data? On the one hand, your data is collected when you communicate it to us. Other data is automatically collected by our IT systems when you visit the website. This data mainly includes technical data (e.g. Internet browser, operating system or time of page access).
What do we use your data for? Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have with regard to your data? You have the right to obtain information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions relating to personal data. You also have the right to lodge a complaint with the relevant supervisory authority.
2. General information and mandatory information
data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
Note on the responsible body
The responsible body for data processing on this website is:
Email: service@liebeherzi.com
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of violations of data protection law, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html .
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Encrypted payment transactions on this website
After concluding a paid contract, you are obliged to send us your payment details, which are required for payment processing. Payment transactions using the usual payment methods are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. With encrypted communication, your payment details that you send to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions on the subject of personal data.
Objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.
3. Data collection on our website
Cookies
Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our service more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in storing cookies to ensure technically error-free and optimized provision of its services. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This is:
- Browser type and browser version
- operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of server request
- IP address
This data will not be merged with other data sources.
The basis for data processing is Art. 6 (1) (f) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Registration on this website
You can register on our website to use additional functions on the site. We only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, such as changes to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you in this way.
The data entered during registration is processed on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing that has already taken place remains unaffected by the revocation.
The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.
Processing of data (customer and contract data)
We only collect, process and use personal data to the extent that it is necessary for the establishment, content design or modification of the legal relationship (master data). This is done on the basis of Art. 6 Paragraph 1 Letter b of GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of our websites (usage data) to the extent that this is necessary to enable the user to use the service or to bill them.
The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transfer when concluding a contract for online shops, retailers and shipping of goods
We only transmit personal data to third parties if this is necessary for the purpose of contract execution, for example to the company entrusted with the delivery of the goods or the credit institution responsible for processing the payment. The data will not be transmitted to any other parties or will only be transmitted if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
4. Social Media
PinterestPlugin
On our website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").
When you visit a page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.
Further information on the purpose, scope and further processing and use of data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy .
5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plug-in
You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
Objection against data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Analytics.
For more information about how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Contract data processing
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This enables reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.
Mouseflow
Our website uses the analysis service Mouseflow. The provider is Mouseflow ApS Flaesketorvet 68 1711 Copenhagen Denmark. User profiles can be created from the data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of your Internet browser. The cookies make it possible to recognize your browser. The data collected using Mouseflow technologies will not be used to personally identify visitors to our website without the separate consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
Mouseflow remain on your device until you delete it.
Mouseflow cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.
You can object to the collection and storage of data at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from Mouseflow using the following link. This will ensure that no visitor data from your browser will be collected and stored by Mouseflow in the future: https://mouseflow.de/opt-out .
Please do not delete this cookie as long as you wish to maintain your objection. For more information, see Mouseflow's privacy policy https://mouseflow.de/privacy/ .
Conclusion of a contract for order data processing
We have concluded a contract for order data processing with Mouseflow and fully implement the strict requirements of the German data protection authorities when using Mouseflow.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called "cookies", text files that are stored on your computer and that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may pass this information on to Google's contractual partners. However, Google will not combine your IP address with other data stored about you.
AdSense cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purposes set out above.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This means that the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad delivery.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/ .
The data collected is summarized in your Google account solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/ .
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can find more information about Google AdWords and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/ .
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.
You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/ .
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .
Uptain
To improve interaction with our visitors, we use a Java Script plugin from uptain GmbH ("uptain plugin"). This allows us to analyze your use of the website and improve customer communication (e.g. through a dialog window). To do this, we collect information about your usage behavior, ie cursor movement, length of stay, links clicked and any information provided. The legal basis for processing is our legitimate interest in direct marketing and the provision of our website.
As a processor, uptain GmbH is strictly bound to our instructions. The information collected will not be passed on to third parties unless we are legally obliged to do so. If the information collected by the uptain plugin contains personal data, this will be deleted immediately after you visit our website.
You can deactivate the use of the uptain plugin at any time via the following link: Click here to deactivate
AdCell
This website includes components from Adcell, a service provided by Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany. Adcell is a network that offers affiliate marketing.
This website uses tracking cookies from Firstlead GmbH with the ADCELL brand ( www.adcell.de ). As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. Firstlead GmbH / ADCELL uses cookies to be able to trace the origin of orders. Firstlead GmbH / ADCELL also uses so-called tracking pixels. These can be used to evaluate information such as visitor traffic on the pages. The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats is transferred to a Firstlead GmbH / ADCELL server and stored there. Among other things, Firstlead GmbH / ADCELL can recognize that the partner link on this website has been clicked. Firstlead GmbH / ADCELL can pass this (anonymized) information on to contractual partners under certain circumstances, but data such as the IP address is not merged with other stored data.
Your technical options for objection
If you do not want your surfing behavior on our websites to be analyzed, please use the opt-out option provided by Adcell on the page https://www.adcell.de/datenschutz . If you would like to reactivate the processing, you can also do this on the specified page.
Criteo
Our website uses cookies/advertising IDs for advertising purposes. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails.
Retargeting technologies use cookies or advertising IDs and display advertising based on your previous browsing behavior. To opt out of this interest-based advertising, please visit the following
Web pages:
http://www.networkadvertising.org/choices/
http://www.youronlinechoices.com/
We may share information such as technical identifiers from your registration information on our [website/app] or CRM system with trusted advertising partners.
This allows your devices and/or environments to be linked and provide you with a seamless experience across the devices and environments you use. For more details on these linking capabilities, see
Please refer to the privacy policy that you will find on the aforementioned platforms or the explanations below.
Criteo privacy policy: http://www.criteo.com/de/privacy
6. Newsletter
With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.
We use the so-called double opt-in procedure to register for our newsletter. This means that after you register, we will send you an email to the email address you provided, asking you to confirm that you wish to receive the newsletter. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.
The only mandatory information required to send the newsletter is your email address. [Providing additional, separately marked data is voluntary and will be used to address you personally.] After your confirmation, we will save your email address for the purpose of sending you the newsletter. The legal basis is Art. 6 Paragraph 1 Clause 1 Letter a of GDPR.
You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can revoke your consent by clicking on the link provided in each newsletter email or by sending an email to service@liebeherzi.com or by sending a message to the contact details provided in the imprint.
We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the e-mails sent contain so-called tracking pixels, which are single-pixel image files. For the evaluations, we link the data mentioned in Section 3 and the tracking pixels with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click on in them and use this to deduce your personal interests. We link this data to actions you perform on our website. We work with the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA (Mailchimp). The Rocket Science Group is Privacy Shield certified. The transfer of data to a third country therefore meets the requirements of Art. 44 ff. GDPR. After you unsubscribe, we store the data purely for statistical purposes.
7. Plugins and tools
YouTube
Our website uses plug-ins from the YouTube site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
Further information on how user data is handled can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy .
Video
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection is established to the Vimeo servers. The Vimeo server is informed which of our pages you have visited. Vimeo also receives your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you allow Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.
Further information on how user data is handled can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy .
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. This tells Google that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font from your computer will be used.
For more information about Google Web Fonts, see
https://developers.google.com/fonts/faq and in Google’s privacy policy:
https://www.google.com/policies/privacy/ .
Changes to this privacy policy
We reserve the right to occasionally adapt this privacy policy in order to always comply with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.
Contact options
If you have any questions about data protection, you can contact us at the address provided in the imprint or directly by email to our data protection officer at datenschutz@liebeherzi.com . If you have specific questions about the protection of your data or the revocation of your consent, we will be happy to help you.
Right to lodge a complaint with a supervisory authority
You have the right to complain to a supervisory authority about our processing of your personal data. The responsible supervisory authority depends on the federal state in which you live, work or the place where the alleged violation occurred.
Closing words
The protection of your data is very important to us. We thank you for your trust and will always handle your personal data transparently and fairly. If you have any further questions or suggestions regarding data protection, please do not hesitate to contact us.
This privacy policy was last updated on April 22, 2024 .